Doug Sumner

Founder & CEO @ DCS Consulting Solution

Doug Sumner is the Owner and Principal of his consulting firm: DCS Consulting Solution.  His organisation provides consulting services to Boards and CEO’s in the following areas :  business and strategic planning, brand and organizational growth, distribution strategy and channel development, investment governance and management, risk management and policy development. Doug is recognised as a leading marketing strategist and thought leader in retail financial services.

In his professional career spanning 30 years, Doug has held senior positions with a number companies across the Asia–Pacific region, including AIA, AXA, AVIVA and CIGNA  in Bancassurance, Marketing, Product Development and Distribution Strategy.

Doug’s core competencies include:

  • International Experience in business strategy  and growth at the most senior levels.
  • Consulting with Boards and CEO’s in developing and executing growth oriented strategy and plans.
  • Facilitation of strategy, business planning and risk management workshops
  • Development and implementation of integrated marketing campaigns, from gaining strategic and consumer
  •  Insight and strategy development through to product development, launch, channel engagement and ongoing operational management.
  • Bancassurance partnership and distribution strategy development
  • Significant experience in leading and developing sales and marketing teams for success.
  • Experienced in national level, multi layered and multi-channel sales management and distribution engagement.
  • Product development process and strategy.
  • Brand and positioning management.
  • Alternative distribution strategies – direct response marketing of retail financial services
  • Extensive market research, market segmentation, brand positioning and campaign post analysis experience.
  • Extensive experience in ‘e’ enabling products and services for delivery via B2B and B2C
    Development of pricing strategies for new and mature products spanning multiple customer segments.

Doug is an engaging and experienced facilitator who has presented on Bancassurance at numerous conferences across the region and has also prepared courses for and lectured at the Securities Institute of Australia. Doug is in regular demand as a speaker on subjects related to financial services such as Distribution strategy, Product development, Bancassurance, Channel strategy and Marketing strategy.